a modern timepiece ahead of its time.

My role was Lead Cosmetic Designer for the Wearables Innovation category. I conducted cross industry consumer trend analysis that led to positioning the strategy for color material and finish direction and rationale. First generation, carved the path with a classic and confident color and material palette. Second generation leveraged the foundational work of the Motomaker aesthetic providing option in size and details designed for personal style with an expanded use case of dedicated sport option .

Exploration list

1st Gen: color selection focused on positioning our product in the luxury market with classic metal tones and timeless leather options to be the ultimate competitor for the limited wrist space.
2nd Gen: with a strong handle on materials, the focus expanded the scope of color to address current trends and contemporary colors in the fashion industry that were primed to offer understated to expressive combinations
Building out the foundation of the wearables category was importanat with the 1st gen Moto 360. Careful planning and material develop allowed for an optimized manufacturing process that we intended to base future watch and a variety of other wearable innovations at that time.
The existing products within Motorola’s portfoilo were clearly aligned to tiering of entry, mid and premium tiering for phones. With the introduction of wearables the palette strategy grew to accommodate a wider overlap across tiers. These consideration provided richer storytelling content for marketing, pr and branding opportunities across all channels and partnerships.
drawing a strong connection to build a product story while appealing to a new market industry required a deep diving into